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Full Day | Max. 12 Participants
Workshop Outcomes
- Understand the motivational forces that drive behaviour
- Identify identity-based barriers to change
- Design interventions that align with self-concept and autonomy
- Promote lasting, intrinsic engagement rather than short-term compliance
- Apply behavioural science to programs, teams, and individuals
Topics Covered
- Self-determination theory (autonomy, mastery, relatedness)
- Identity loops and self-reinforcing behaviours
- Motivation types: intrinsic, extrinsic, introjected
- Habit change models and habit ecology
- Narrative identity and personal meaning frameworks
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to face
Overview
Practical applications of self-determination theory, identity loops, and motivational psychology
Most change efforts fail because they target behaviour, not identity. This course reframes behaviour change as a systems problem—shaped by internal beliefs, motivational structures, and the stories people tell themselves about who they are.
Participants will explore the latest science on intrinsic motivation, identity loops, and habit architecture to learn how real, sustainable change occurs—from individuals to entire teams. This course is ideal for leaders, educators, and program designers who want to move beyond surface-level compliance and build meaningful transformation.
Whether you're designing a public health campaign, coaching individuals, or reshaping organisational culture, understanding the self as a system is the missing key.
Workshop Outcomes
- Understand the motivational forces that drive behaviour
- Identify identity-based barriers to change
- Design interventions that align with self-concept and autonomy
- Promote lasting, intrinsic engagement rather than short-term compliance
- Apply behavioural science to programs, teams, and individuals
Topics Covered
- Self-determination theory (autonomy, mastery, relatedness)
- Identity loops and self-reinforcing behaviours
- Motivation types: intrinsic, extrinsic, introjected
- Habit change models and habit ecology
- Narrative identity and personal meaning frameworks
Who is this workshop for
HR and L&D teams, behavioural policy units, coaches, program designers, and mental health practitioners.
Handouts/materials provided
All materials are provided
What to bring
Nothing to bring
Facilitator
About the facilitator
Brad Dunn is a software executive with over 25 years of leadership experience across the Asia-Pacific region. He has held executive roles in multiple public companies and served as the CEO of two others. Brad has also published articles in magazines and industry journals on contemporary management culture and has extensive, hands-on experience transforming organisations toward stronger, market-leading positions.
Now specialising in neuropsychology, cognitive neuroscience, and decision science, Brad focuses on helping individuals enhance the quality of their decisions in uncertain and complex environments. He designs and delivers workshops that enable leaders to think strategically, reduce cognitive bias, and adapt to complexity. His work integrates behavioural science with systems thinking, with particular attention to how disruptions from artificial intelligence are reshaping organisational dynamics. Brad’s goal is to equip teams with the tools to make clearer, faster, and more rational decisions in high-stakes contexts.
Key Expertise
- Product Management
- Software Leadership
- Critical Thinking
- Decision Science
Industry Focus
- Software
- Applied Sciences
About the facilitator
Brad Dunn is a software executive with over 25 years of leadership experience across the Asia-Pacific region. He has held executive roles in multiple public companies and served as the CEO of two others. Brad has also published articles in magazines and industry journals on contemporary management culture and has extensive, hands-on experience transforming organisations toward stronger, market-leading positions.
Now specialising in neuropsychology, cognitive neuroscience, and decision science, Brad focuses on helping individuals enhance the quality of their decisions in uncertain and complex environments. He designs and delivers workshops that enable leaders to think strategically, reduce cognitive bias, and adapt to complexity. His work integrates behavioural science with systems thinking, with particular attention to how disruptions from artificial intelligence are reshaping organisational dynamics. Brad’s goal is to equip teams with the tools to make clearer, faster, and more rational decisions in high-stakes contexts.
Key Expertise
- Product Management
- Software Leadership
- Critical Thinking
- Decision Science
Industry Focus
- Software
- Applied Sciences
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