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Full Day | Max. 12 Participants
Workshop Outcomes
- Design messages that stick, spread, and motivate
- Leverage attention, emotion, and memory systems
- Avoid common persuasion pitfalls and ethical grey zones
- Understand how unconscious processing shapes decision-making
- Apply neuromarketing insights to digital, print, and in-person channels
Topics Covered
- Neurological pathways of attention and recall
- Framing, priming, and message resonance
- The role of emotion and story in persuasion
- Scarcity, social proof, and trust signals
- Ethical persuasion vs manipulation: where the line is
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to face
Overview
How the brain responds to messaging, branding, and decision prompts—without manipulation
Marketing is no longer just a battle for attention—it's a contest for cognitive real estate. This course explores how the brain processes messages, forms impressions, and moves toward action—drawing from neuroscience, behavioural economics, and design psychology.
Participants will learn what actually works in communication (and why), how emotion, memory, and framing drive engagement, and how to build influence without sliding into manipulation. This isn’t a bag of marketing tricks—it’s a framework for persuasive communication rooted in how minds really work.
Ideal for campaign strategists, policy communicators, brand designers, and anyone who needs to move ideas through minds, ethically.
Workshop Outcomes
- Design messages that stick, spread, and motivate
- Leverage attention, emotion, and memory systems
- Avoid common persuasion pitfalls and ethical grey zones
- Understand how unconscious processing shapes decision-making
- Apply neuromarketing insights to digital, print, and in-person channels
Topics Covered
- Neurological pathways of attention and recall
- Framing, priming, and message resonance
- The role of emotion and story in persuasion
- Scarcity, social proof, and trust signals
- Ethical persuasion vs manipulation: where the line is
Who is this workshop for
Marketing and comms teams, policy campaigners, UX designers, service designers, and health promotion agencies.
Handouts/materials provided
All materials provided
What to bring
Nothing required
Facilitator
About the facilitator
Brad Dunn is a software executive with over 25 years of leadership experience across the Asia-Pacific region. He has held executive roles in multiple public companies and served as the CEO of two others. Brad has also published articles in magazines and industry journals on contemporary management culture and has extensive, hands-on experience transforming organisations toward stronger, market-leading positions.
Now specialising in neuropsychology, cognitive neuroscience, and decision science, Brad focuses on helping individuals enhance the quality of their decisions in uncertain and complex environments. He designs and delivers workshops that enable leaders to think strategically, reduce cognitive bias, and adapt to complexity. His work integrates behavioural science with systems thinking, with particular attention to how disruptions from artificial intelligence are reshaping organisational dynamics. Brad’s goal is to equip teams with the tools to make clearer, faster, and more rational decisions in high-stakes contexts.
Key Expertise
- Product Management
- Software Leadership
- Critical Thinking
- Decision Science
Industry Focus
- Software
- Applied Sciences
About the facilitator
Brad Dunn is a software executive with over 25 years of leadership experience across the Asia-Pacific region. He has held executive roles in multiple public companies and served as the CEO of two others. Brad has also published articles in magazines and industry journals on contemporary management culture and has extensive, hands-on experience transforming organisations toward stronger, market-leading positions.
Now specialising in neuropsychology, cognitive neuroscience, and decision science, Brad focuses on helping individuals enhance the quality of their decisions in uncertain and complex environments. He designs and delivers workshops that enable leaders to think strategically, reduce cognitive bias, and adapt to complexity. His work integrates behavioural science with systems thinking, with particular attention to how disruptions from artificial intelligence are reshaping organisational dynamics. Brad’s goal is to equip teams with the tools to make clearer, faster, and more rational decisions in high-stakes contexts.
Key Expertise
- Product Management
- Software Leadership
- Critical Thinking
- Decision Science
Industry Focus
- Software
- Applied Sciences
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