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Half Day | Max. 14 Participants
Workshop Outcomes
- Create a complete Brand Promise/Story that clearly communicates your offer
- Use ChatGPT to generate high-quality digital content for websites, campaigns, and social media
- Learn how to design consistent, on-brand Canva templates for ongoing digital communication
- Understand how to build sustainable marketing campaigns using weekly themes and content pillars
- Leave with practical marketing templates, AI prompts, and a repeatable content plan they can apply immediately
Topics Covered
- An in-depth review of the Four P’s of Modern Branding
- Crafting your comprehensive Brand Promise/Story for use across your website and socials
- Creating on-brand Canva templates to support a consistent visual identity
- Practical strategies to move from prospect engagement to enquiries
- Building a sustainable content plan using weekly themes, content pillars, and real-world examples
Location
- Willing to work remote
- Willing to work interstate
How can this workshop be delivered?
- Face to face
Overview
Struggling to clearly explain what makes your service, program, or organisation stand out? Getting visitors to your website but not enough enquiries or engagement?
This workshop helps you create a clear, consistent digital message — and turn it into an AI-supported communication strategy that improves visibility, clarity, and response.
You’ll learn how to define a compelling Brand Promise/Story and apply it across your website, social channels, and digital campaigns. You’ll also learn how to use ChatGPT and Canva to communicate your Brand Promise across various online channels.
You’ll leave with a sharper brand message, a stronger online presence, and practical templates to build repeatable digital content that drives awareness and action.
Available as a 4-hour hands-on session or a 2-hour essentials version covering the core framework and key tools to get started quickly.
Workshop Outcomes
- Create a complete Brand Promise/Story that clearly communicates your offer
- Use ChatGPT to generate high-quality digital content for websites, campaigns, and social media
- Learn how to design consistent, on-brand Canva templates for ongoing digital communication
- Understand how to build sustainable marketing campaigns using weekly themes and content pillars
- Leave with practical marketing templates, AI prompts, and a repeatable content plan they can apply immediately
Topics Covered
- An in-depth review of the Four P’s of Modern Branding
- Crafting your comprehensive Brand Promise/Story for use across your website and socials
- Creating on-brand Canva templates to support a consistent visual identity
- Practical strategies to move from prospect engagement to enquiries
- Building a sustainable content plan using weekly themes, content pillars, and real-world examples
Who is this workshop for
Individuals or teams who want to leverage AI to develop marketing communications to convert more of their leads into customers
Handouts/materials provided
Structure for creating your Brand Promise provided as a handout
What to bring
Notepad and pen
Facilitator
About the facilitator
Justin Cooper is a digital brand marketing and professional development consultant, facilitator, and coach.
Over the last 30 years, Justin has worked in corporate, SME, and Start Up environments, supporting leaders and teams in Australia and internationally.
As a brand marketing expert Justin has managed and consulted on global and SME brands in Australia and the UK.
As a professional development consultant and coach Justin has help leaders and teams to develop leadership, resilience, customer service and team engagement skills.
His work combines deep business experience with innovative mindfulness tools such as guided visualisations, enabling participants to access insights that traditional approaches often miss — and turn them into practical workplace strategies.
Justin is known for his engaging and results-focused workshops, which balance fresh perspective with immediate workplace application.
He has worked with organisations such as Pfizer, SC Johnson, Warner Bros, Helene Curtis (now part of Unilver), and Southcorp Wines, as well as consulting to a range of SMEs and not-for-profit organisations.
Justin holds a BA (Hons) in Business Studies (Marketing) from the University of Hertfordshire (UK). He is also the author of Marketing is Dead, Long Live Purposing, a book exploring how businesses can align brand with purpose for greater impact.
Justin’s approach is grounded, authentic, and practical. His training is designed to help people connect with their authentic strengths, build confidence in how they lead, and create stronger outcomes for their teams and organisations.
Key Expertise
- Brand Positioning
- Digital Marketing
- AI
- Resilience
- Leadership Development
- Strengths Activation
- Team Engagement
Industry Focus
- Consumer Packaged Goods
- Financial Services
- Pharmaceuticals
- Property Development
- Technology
- Start up & SME
Based in:
About the facilitator
Justin Cooper is a digital brand marketing and professional development consultant, facilitator, and coach.
Over the last 30 years, Justin has worked in corporate, SME, and Start Up environments, supporting leaders and teams in Australia and internationally.
As a brand marketing expert Justin has managed and consulted on global and SME brands in Australia and the UK.
As a professional development consultant and coach Justin has help leaders and teams to develop leadership, resilience, customer service and team engagement skills.
His work combines deep business experience with innovative mindfulness tools such as guided visualisations, enabling participants to access insights that traditional approaches often miss — and turn them into practical workplace strategies.
Justin is known for his engaging and results-focused workshops, which balance fresh perspective with immediate workplace application.
He has worked with organisations such as Pfizer, SC Johnson, Warner Bros, Helene Curtis (now part of Unilver), and Southcorp Wines, as well as consulting to a range of SMEs and not-for-profit organisations.
Justin holds a BA (Hons) in Business Studies (Marketing) from the University of Hertfordshire (UK). He is also the author of Marketing is Dead, Long Live Purposing, a book exploring how businesses can align brand with purpose for greater impact.
Justin’s approach is grounded, authentic, and practical. His training is designed to help people connect with their authentic strengths, build confidence in how they lead, and create stronger outcomes for their teams and organisations.
Key Expertise
- Brand Positioning
- Digital Marketing
- AI
- Resilience
- Leadership Development
- Strengths Activation
- Team Engagement
Industry Focus
- Consumer Packaged Goods
- Financial Services
- Pharmaceuticals
- Property Development
- Technology
- Start up & SME
Based in:
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