- Ask a Question
- Bookmark
- Share
- prev
- next
Full Day | Max. 12 Participants
Workshop Outcomes
- Understand how beliefs form and take hold in groups
- Identify social and emotional drivers of polarisation
- Build trust and credibility under pressure
- Communicate to influence without manipulation
- Recognise memetic patterns in culture and discourse
Topics Covered
- Belief formation and identity fusion
- Group polarisation, echo chambers, and narrative contagion
- Trust dynamics: authority, authenticity, and credibility
- Ethical frameworks for persuasion and influence
- Tools for reframing, narrative disruption, and dialogue repair
Location
- Willing to work remote
- Willing to work interstate
- Willing to work internationally
How can this workshop be delivered?
- Face to face
Overview
Social psych meets memetic warfare—how beliefs form, how trust is built, and why groups polarise
We like to think people form beliefs through logic and evidence. In reality, identity, group dynamics, and emotion often shape conviction far more than facts. In an age of institutional distrust, culture wars, and algorithmic echo chambers, understanding how beliefs form—and how they spread—is a strategic imperative.
This workshop blends social psychology, behavioural science, and communication theory to unpack how ideas become contagious, how trust is gained or lost, and why even smart groups can become polarised. Participants will learn how to build credibility, challenge false consensus, and communicate in ways that actually shift minds.
Whether you're navigating team conflict, managing public messaging, or leading through crisis, this is the psychology of influence done right—without coercion, without manipulation.
Workshop Outcomes
- Understand how beliefs form and take hold in groups
- Identify social and emotional drivers of polarisation
- Build trust and credibility under pressure
- Communicate to influence without manipulation
- Recognise memetic patterns in culture and discourse
Topics Covered
- Belief formation and identity fusion
- Group polarisation, echo chambers, and narrative contagion
- Trust dynamics: authority, authenticity, and credibility
- Ethical frameworks for persuasion and influence
- Tools for reframing, narrative disruption, and dialogue repair
Who is this workshop for
Communications teams, HR leaders, community engagement specialists, crisis response teams
Handouts/materials provided
All materials provided
What to bring
Nothing required
Facilitator
About the facilitator
Brad Dunn is a software executive with over 25 years of leadership experience across the Asia-Pacific region. He has held executive roles in multiple public companies and served as the CEO of two others. Brad has also published articles in magazines and industry journals on contemporary management culture and has extensive, hands-on experience transforming organisations toward stronger, market-leading positions.
Now specialising in neuropsychology, cognitive neuroscience, and decision science, Brad focuses on helping individuals enhance the quality of their decisions in uncertain and complex environments. He designs and delivers workshops that enable leaders to think strategically, reduce cognitive bias, and adapt to complexity. His work integrates behavioural science with systems thinking, with particular attention to how disruptions from artificial intelligence are reshaping organisational dynamics. Brad’s goal is to equip teams with the tools to make clearer, faster, and more rational decisions in high-stakes contexts.
Key Expertise
- Product Management
- Software Leadership
- Critical Thinking
- Decision Science
Industry Focus
- Software
- Applied Sciences
About the facilitator
Brad Dunn is a software executive with over 25 years of leadership experience across the Asia-Pacific region. He has held executive roles in multiple public companies and served as the CEO of two others. Brad has also published articles in magazines and industry journals on contemporary management culture and has extensive, hands-on experience transforming organisations toward stronger, market-leading positions.
Now specialising in neuropsychology, cognitive neuroscience, and decision science, Brad focuses on helping individuals enhance the quality of their decisions in uncertain and complex environments. He designs and delivers workshops that enable leaders to think strategically, reduce cognitive bias, and adapt to complexity. His work integrates behavioural science with systems thinking, with particular attention to how disruptions from artificial intelligence are reshaping organisational dynamics. Brad’s goal is to equip teams with the tools to make clearer, faster, and more rational decisions in high-stakes contexts.
Key Expertise
- Product Management
- Software Leadership
- Critical Thinking
- Decision Science
Industry Focus
- Software
- Applied Sciences
Contact Us
Can’t find what you need? For more information or a customised solution for your organisation, simply fill out the form below, we will be in touch with you shortly.