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Short Workshop | Max. 14 Participants
2 hours
Workshop Outcomes
- Understand the Four P’s of Modern Branding as a tool for more compelling communications
- Create an outline Brand Promise that drives prospect conversion
- Understanding of how to use ChatGPT to generate authentic, persuasive messaging
- Learn how to create on-brand Canva templates
- Leave with practical digital marketing frameworks to apply immediately to your brand communications
Topics Covered
- Introduction to the Four P’s of Modern Branding - Problem, Purpose, Process, Positives
- Crafting an outline Brand Promise/Story to guide consistent communication
- Using ChatGPT to generate clear, persuasive digital messages
- Simple visual principles to create clean, on-brand Canva assets
- Introduction to a basic content plan to generate consistent marketing messaging
Location
- Willing to work remote
How can this workshop be delivered?
- Face to Face
- Virtual
Overview
Struggling to clearly explain what makes your service, program, or organisation stand out? Getting visitors to your website but not enough enquiries or engagement?
This interactive workshop provides you with the knowledge to build a compelling brand message and turn it into simple, and AI-supported digital content that strengthens brand differentiation – that increases customer engagement and conversion.
Workshop Outcomes
- Understand the Four P’s of Modern Branding as a tool for more compelling communications
- Create an outline Brand Promise that drives prospect conversion
- Understanding of how to use ChatGPT to generate authentic, persuasive messaging
- Learn how to create on-brand Canva templates
- Leave with practical digital marketing frameworks to apply immediately to your brand communications
Topics Covered
- Introduction to the Four P’s of Modern Branding - Problem, Purpose, Process, Positives
- Crafting an outline Brand Promise/Story to guide consistent communication
- Using ChatGPT to generate clear, persuasive digital messages
- Simple visual principles to create clean, on-brand Canva assets
- Introduction to a basic content plan to generate consistent marketing messaging
Who is this workshop for
Individuals or teams who want to develop a compelling and unique ‘brand promise’ and leverage AI to develop digital marketing campaigns that attract more customers
Handouts/materials provided
Handout with the structure for creating your ‘Brand Promise’
What to bring
Notepad and pen
Facilitator
About the facilitator
Justin Cooper is a digital brand marketing and professional development consultant, facilitator, and coach.
Over the last 30 years, Justin has worked in corporate, SME, and Start Up environments, supporting leaders and teams in Australia and internationally.
As a brand marketing expert Justin has managed and consulted on global and SME brands in Australia and the UK.
As a professional development consultant and coach Justin has help leaders and teams to develop leadership, resilience, customer service and team engagement skills.
His work combines deep business experience with innovative mindfulness tools such as guided visualisations, enabling participants to access insights that traditional approaches often miss — and turn them into practical workplace strategies.
Justin is known for his engaging and results-focused workshops, which balance fresh perspective with immediate workplace application.
He has worked with organisations such as Pfizer, SC Johnson, Warner Bros, Helene Curtis (now part of Unilver), and Southcorp Wines, as well as consulting to a range of SMEs and not-for-profit organisations.
Justin holds a BA (Hons) in Business Studies (Marketing) from the University of Hertfordshire (UK). He is also the author of Marketing is Dead, Long Live Purposing, a book exploring how businesses can align brand with purpose for greater impact.
Justin’s approach is grounded, authentic, and practical. His training is designed to help people connect with their authentic strengths, build confidence in how they lead, and create stronger outcomes for their teams and organisations.
Key Expertise
- Brand Positioning
- Digital Marketing
- AI
- Resilience
- Leadership Development
- Strengths Activation
- Team Engagement
Industry Focus
- Consumer Packaged Goods
- Financial Services
- Pharmaceuticals
- Property Development
- Technology
- Start up & SME
Based in:
About the facilitator
Justin Cooper is a digital brand marketing and professional development consultant, facilitator, and coach.
Over the last 30 years, Justin has worked in corporate, SME, and Start Up environments, supporting leaders and teams in Australia and internationally.
As a brand marketing expert Justin has managed and consulted on global and SME brands in Australia and the UK.
As a professional development consultant and coach Justin has help leaders and teams to develop leadership, resilience, customer service and team engagement skills.
His work combines deep business experience with innovative mindfulness tools such as guided visualisations, enabling participants to access insights that traditional approaches often miss — and turn them into practical workplace strategies.
Justin is known for his engaging and results-focused workshops, which balance fresh perspective with immediate workplace application.
He has worked with organisations such as Pfizer, SC Johnson, Warner Bros, Helene Curtis (now part of Unilver), and Southcorp Wines, as well as consulting to a range of SMEs and not-for-profit organisations.
Justin holds a BA (Hons) in Business Studies (Marketing) from the University of Hertfordshire (UK). He is also the author of Marketing is Dead, Long Live Purposing, a book exploring how businesses can align brand with purpose for greater impact.
Justin’s approach is grounded, authentic, and practical. His training is designed to help people connect with their authentic strengths, build confidence in how they lead, and create stronger outcomes for their teams and organisations.
Key Expertise
- Brand Positioning
- Digital Marketing
- AI
- Resilience
- Leadership Development
- Strengths Activation
- Team Engagement
Industry Focus
- Consumer Packaged Goods
- Financial Services
- Pharmaceuticals
- Property Development
- Technology
- Start up & SME
Based in:
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